Plus: AG Sulzberger casts doubts on publisher licensing deals with AI companies
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Happy Tuesday. The San Francisco Standard’s new experiment with AI-driven personalization for subscribers, and why NYT publisher AG Sulzberger isn’t so sure AI content licensing is going to save the media. |
Bron is in Marseille at the WAN-IFRA World News Media Congress for the next couple days—if you are too, hit him up at bron@amediaoperator.com. |
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Sponsored by Omeda |
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This week on The AMO Show, I sat down with Griff O'Brien, co-founder and CEO of Estate Media — the personality-driven real estate media company he built with Million Dollar Listing's Josh Flagg. In two years they've done over $6M in cumulative revenue, built a creator network reaching 750,000 realtors and are projecting major growth in 2026. Griff was unusually candid about what didn't work—including the Estate Elite membership, which he thought could be a $10M business and shut down inside nine months—and walks through the back-end economics of the Arrow Global partnership in Portugal that he now believes could become bigger than the entire B2B business within two years. |
Watch it on YouTube or listen on Apple Podcasts, Spotify or wherever else you get your podcasts. |
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B2B Marketing Services
Newsletter Ads Have a Click Problem. Workweek Has a Solution |
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The way that newsletters track advertising performance isn’t in the best interest for the marketer. But for so many, it’s the only thing they know. Workweek thinks there’s a better way. Using a verified click tied to their proprietary taxonomies, Workweek is rolling out a platform that only reports on clicks that matter to the advertiser with connections straight to their CRM. |
Read full story here. |
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Local news
The San Francisco Standard Is Betting That AI Can Make Local News Feel Personal Again |
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The San Francisco Standard, the outlet financed by former Sequoia Capital chairman and Michael Moritz, rolled out an AI-powered app to its subscribers that promises a high level of personal curation. The goal is driving subscriber engagement and signups by offering users a personalized feed of content based both on their selected interests and their observed in-app interactions. |
Read full story here. |
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AI
Sulzberger Says NYT has Spent $20 Million Fighting OpenAI’s ‘Brazen Theft’ of Property |
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During a wide-ranging denunciation of AI company behavior, Sulzberger also notably cast doubt on the financial viability of publishers licensing their content to AI companies, despite the Times itself having struck one such deal with Amazon in May of last year. |
Read full story here. |
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