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Happy Tuesday. For the past few months, we’ve been publishing the AMO Show and the feedback has been incredible. We’ve had folks like Firecrown CEO Craig Fuller, Morning Brew Inc. President Devin Emery, Questex CEO Paul Miller, Sift CEO Louise White and so many others. And the conversations have been incredible. |
Next week, we’re taking a week off. Then we’re coming right back. But I want to know who you want to hear from. Who should we get into the AMO Show studio to explore their business? Hit reply and let me know, either if that’s you or someone you want to hear from. |
P.S. We only allow media and events operators as our guests. For software companies, sponsorship is available. |
Okay, let’s jump in! |
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Sponsored by By Unleavable |
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If you're responsible for subscriber growth, you know the pattern: more newsletters, more events, more campaigns, more paid acquisition—and growth that still feels uneven and hard to predict. |
The problem usually isn't effort. It's that the subscriber relationship is being run as a series of pushes instead of designed as a system. Most teams work it from the wrong end—get people to join, then scramble to keep them from leaving. It's like pushing a shoelace uphill. |
A new book, Be Unleavable: Why Some Subscriptions Thrive While Others Stall and the 90-Day Fix, makes the case for pulling from the right end: building systems so the right subscribers keep deciding "this was built for me." |
For the launch, the audiobook plus PDF implementation guides are free for a limited time. Download the free bundle here. |
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This week I talked with Adam Ryan, co-founder and CEO of Workweek. Most of the conversation was about the thing I think he's gotten most right lately: he rebuilt how newsletter ad performance gets measured, tossing out inflated open and click numbers in favor of verified clicks he can push into an advertiser's CRM at the account level, all so he could tell a Fortune 500 within seconds that Workweek reaches 44% of the accounts already in its pipeline. We also got into how Workweek's communities blew past their projection to more than 200,000 verified members, why he cut his creator roster from 18 down to six, and why he's deliberately leaving money on the table by staying inventory-constrained rather than just adding more sends. Worth a listen if newsletter ads are your business. |
Watch it on YouTube or listen on Apple Podcasts, Spotify or wherever else you get your podcasts. |
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Events
AI Fast-Tracks B2B Events for Entrepreneurs Building Off Niche Newsletters |
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Brian D’Erario, former chief business officer at Arkea Media Group, and Ari Lewis, co-founder of the same company, have joined forces to launch Kerri, the expected parent company to a collection of B2B events. The bet is that niche, creator-led newsletters can become the foundation for conferences, summits and other events. |
Read full story here. |
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Crowdfunding
The Flyover Hits $5M Crowdfund Goal To Expand Texting, Podcasts |
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The Flyover raised $5 million from 3,700 readers. It plans to use the money to launch in new states and to test texting readers as a way to alert them to news between newsletters. The company says it has a $6 million annual run rate with more than $500,000 monthly revenue. |
Read full story here. |
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Audience
Newsweek Bets on Audience Engagement Amid Traffic Collapse |
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Semrush data puts Newsweek’s traffic last month at 11.7 million uniques—down from 46 million a year earlier. The brand says it’s adapting by crowdsourcing story ideas from its comment sections, which give priority placement to subscribers. |
Read full story here. |
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M&A
HousingWire Acquires Storytelling Platform Amid Data-Driven Push |
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HousingWire, a media company providing news, data and insights in the housing market, bought Keeping Current Matters (KCM), a subscription platform used by real estate professionals to detail the housing market to their clients. Terms weren’t disclosed. |
Read full story here. |
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